How much is customer trust worth?

Thursday, 17 August 2006, 12:31 AM EST

Imagine how your customers, who value their personal information and privacy, would feel if they realized their data were being sold to the highest bidder and that your company does not have a foolproof data privacy and protection plan. Imagine the negative "word of mouth" that could instantly spread in a blog about your company.

At CIO Today.

[ Read more ]




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