Melding search and security
A few weeks ago, the otherwise-conservative security firm McAfee shocked many by paying $70 million for a startup, SiteAdvisor, that was less than a year old, had barely 15 employees, and a product that had been in the market for only about four months.
What made SiteAdvisor so valuable was its idea: the company scanned the links thrown up by search engines like Google and Yahoo, checked them for malware, and marked out the ones that could be dangerous. SiteAdvisor then displayed the safety ratings right next to each search result in real time (see McAfee Buys SiteAdvisor).
At Red Herring.
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