How to punch through spam filters
The difference between me and many other people is that I actually check my spam filters on a daily basis. Most people don't from what I can tell. In fact, they may never check, and important e-mails can go the way of junk very easily. But suppose you're sending out e-mails that actually need to be seen by your customers? It's a waste of money and effort if they just end up in a spam filter on their way to oblivion.
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