Interview with Adi Ruppin, Founder and Managing Director of SofaWare
by Berislav Kucan - Tuesday, 21 January 2003.
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Once again I am very happy to say that we have received great feedback so far. Users have repeatedly mentioned the ease-of-use and intuitive nature of the Safe@ appliances. VARs and service providers also seem very pleased with central management platform, particularly with its ability to deliver services to large deployments with great simplicity and minimum overhead and investment.

What is your take on the firewall market in 2002 and what are your expectations for 2003?

2002 saw growing awareness amongst small businesses and consumers to the need for to secure themselves against Internet hazards, accompanied with dozens of appliances and vendors popping up with different capabilities and price points.


We expect 2003 to be the year the consumer and small business security market really takes off, through added awareness as well as increased broadband penetration. We also expect to see consolidation in the market from which just a few leaders will emerge - delivering the quality, simplicity and innovation this market needs and deserves.

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