Risks and opportunities of personal data, privacy, and trust
by Joni Brennan - Kantara Initiative Executive Director - Thursday, 20 March 2014.
Besides data minimization, businesses can engage in numerous strategies to better protect themselves and their customers. Here are some strategies to consider:
  • Perform an information risk audit
  • Develop provisions to record the consent of your users
  • Develop a security plan to protect personal data your business collects
  • Ensure your business has an easy to understand privacy policy
  • Train your employees on how to follow your privacy plan and policy.
There will always be a high risk in doing business with the personal data age and these recent data breaches prove that the loss of customer trust will significantly impact businesses revenue. Luckily, there are steps to take that will improve business and customer relations around data. By implementing these practices, customer trust will be more secured and businesses bottom line will be at less risk.

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