Hybrid cloud growth accelerates. Hybrid cloud adoption, being driven by expanded virtualization solutions such as IT as a Service (ITaaS), will continue to grow. More organizations are looking to leverage cloud infrastructure capabilities as a complementary strategy to their internal IT services.
Hybrid clouds allow organizations the security of a private cloud, but provide the ability to burst into the public cloud space as necessary. This capability is particularly useful to companies expecting an increase in product sales during a certain timeframe (e.g. holiday promotions, new product launches) as they are saved from having to spin up more servers to accommodate the increased activity. Instead, the cloud provider creates the necessary space and can scale that space back after the activity increase—creating both a cost and time savings for the business owner.
Application interoperability. Sometimes referred to as “cloud federation,” the push toward making virtualized applications operate concurrently across vendor-neutral cloud platforms will continue as workloads and apps are developed to talk to each other seamlessly across clouds.
Interoperability is particularly popular in the healthcare industry as more regulations mandate the use of electronic health records, electronic billing and related cloud-enabled solutions.
The Internet of Everything (IOE). As we saw in 2013, we are becoming a more connected civilization every day with more and more items—tablets, shoes, watches, automobiles, construction equipment, and more— manufacturers are integrating instrumentation and data capture into their products. We’ve only seen the tip of the iceberg; this machine-to-machine (M2M) trend will increase big data and business intelligence solutions that focus on increasing both customer- and market-specific analysis.
Increased instrumentation drives more proactive and predictive customer interactions aimed at developing customer service strategies and marketing promotions. Typically this information will be used to heighten the customer’s expectation of the product or service and to differentiate from competitors. The Internet of Everything trend has the potential to change the entire customer experience; in my opinion, this trend will continue strong next year and well beyond as the world adapts to big data in everyday life.
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