Furthermore, the service provider may change this policy. Everybody remembers the Instagram case. In December 2012. Instagram said that it has the perpetual right to sell users' photographs including for advertising purposes without payment or notification. Due to the strong reaction, Instagram has backed down.
Many consumers are poorly educated about how their personal data is collected by companies and are unsure about what it is actually used for. Investigation into the recent implementation of the EU Cookie Law has highlighted how misinformed consumers in Europe currently are. For example, 81 percent of people who delete cookies do not distinguish between the ‘first-party’ cookies that give a website its basic functionality (e.g., remembering what items the consumer has placed in their shopping basket) and the ‘third-party’ cookies that advertisers place on websites to track user viewing. At the same time, 14 percent said they thought the data used to show them relevant ads included information that could identify them personally, while 43 percent were not sure if this meant their identity was known.
With wearable recording devices such as Google Glass getting traction, we are opening ourselves for a new type of privacy invasion. Do you see people embracing such technologies en masse or can we expect them to question those that do?
Google Glass is essentially a phone in front of your eyes with a front-facing camera. A heads-up display with facial recognition and eye-tracking technology can show icons or stats hovering above people you recognize, give directions as you walk, and take video from your point of view.
In July 2013, Google has published a new, more extensive FAQ on Google Glass. There are nine questions and answers listed under a section named Glass Security & Privacy, with several concentrating on the spec’s camera and video functionality.
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