Actually, companies in the U.S. and Europe are held to similar data protection regulations and face similar compliance challenges, such as data retention strategies, outsourcing of data processing, records management, processing of employee data and security breaches. Specifically within Europe, businesses are held to more stringent guidelines as outlined in the European General Data Protection Regulation and the Data Retention Directive. And as globalization of the world economy continues, there will be an increasing number of compliance issues that businesses need to contend with. Our job is to help them evolve their data protection strategies to meet evolving security and compliance regulations.
As a company doing business internationally, we need to recognize how our technology supports compliance requirements and unique sets of legislation and standards. This means, for example, that we will not make services available to customers until we have put the right partnerships and resources in place to help our customers abide by specific federal, local and/or vertical regulations.
How much time are you devoting to the management of new people and locations for your European business?
Our international expansion efforts are a strategic focus for the company throughout 2013, and there is significant cross-functional support across Unitrends that will enable our European efforts to be successful. I am dedicating a lot of my time to the onboarding and management of Unitrends staff, along with developing relationships with our distributors and channel partners. We are also relocating some of our most experienced personnel to support our early expansion efforts and to help us get our new, local hires on board and train them to our standards.
What steps are you planning in order to make Unitrends a thriving and recognized brand in the new market?
Our business model is what has made Unitrends so successful in the U.S., and we are confident that it will propel us to success internally as well. Our corporate foundation is based on three important principles that separate us from all other backup and data recovery providers: Ensure that doing business with Unitrends is high-velocity and frictionless through easy-to-use technology and simple pricing; have an unrivaled customer support team that maintains a customer satisfaction ranking of 98 percent or above; and implement a go-to-market strategy that eliminates outbound campaigns and cold calls and instead focuses on responding to inbound requests, holding meaningful conversations with prospects and ensuring companies are buying through a channel in which they feel comfortable.
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