Within the enterprise, the first part is cultural, looking at what your staff is doing in and out of the enterprise, and the second is technological—doing the same but analysing it in conjunction with what is happening in society as a whole.
Enterprises that have rich cultural backgrounds, such as the big PC companies, the big search engine companies and the big online outlets, tend to be the winners in a big way. These companies deliberately cultivate internal cultures that strengthen staff loyalty, innovation and discussion. Therefore, they are not taken by surprise when staff do something ”unexpected”—in fact, because they anticipated it, they can harness this knowledge. This is what all organisations should be doing.
It is only with this holistic approach that the organisation can spot trends—and this is a process that you can implement within your company. This is a vitally important point and has to be addressed by all enterprises now, because once you have missed a trend and it has been implemented in your organisation without your involvement, you cannot stop it. BYOD is an ideal example. The tide cannot be reversed.
BYOD is here to stay and you have to manage it, as well as its implications in other areas. It would be prudent for your enterprise to look at all of its future plans for the deployment of laptops, for example, since BYOD is replacing the laptop with the tablet computer. Whether you like it or not, your sales force is working in an era where they will reject shiny new laptops for their own tablet computers.
Many companies are sitting on brand-new deliveries of laptops that will never be used because they did not spot the trend for the tablet computer. Trend risk analysis, which often is part of an overall framework for the governance and management of enterprise IT (GEIT), can be deployed to avoid problems such as this.
To keep on top of the BYOD challenge you need to keep the requirements of the company foremost in your mind and, using a holistic process, look at the aspirations of staff and see how they match with your predictions of what is likely to happen in the market. In analysing the problem you have to analyse the culture of your company, the technology coming down the road and the human factor that is your staff.
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