These changes instituted granular enforcement which selectively disables an app's ability to propagate through Facebook based on the amount of negative user feedback - so that an app that has been reported for abusing chat will have this feature disabled until the developers have made substantial changes. In the future, we are moving to more sophisticated ranking models where the amount of distribution will be a function to the app's quality. Good content will be seen by more people, while lower quality or spammy apps will be seen by fewer people or no one. We believe this will reward apps that provide great experiences while minimizing the negative impact of poor quality apps.
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