So in addition to other initiatives, deploying non-attribution systems can help proactively ensure a company’s brand equity is protected. These types of solutions mask a user’s IP address, preventing anyone from determining their origin. Such enterprise platforms provide many layers of capabilities that even today’s most sophisticated analytic tools will be unable to thwart. Additionally, comprehensive non-attribution solutions also support remote users as well as e-mail and online chat applications.


A company’s brand identity is one, if not the, most valuable asset that all organizations – from health care providers to financial institutions – seek to protect, but the ease of accessing information on the Web has created a false sense of security that can be exploited by business competitors using new and powerful tools at their disposal. The only way to circumvent this threat is to completely protect enterprise user identities through anonymous Web surfing systems, making this a new requirement while online.